Our weekly roundup of the most relevant articles pertaining to the small business world.
If you’re a small business owner or manager, your resources pale in comparison to those of large competitors. You probably can’t fill the airwaves with commercials touting your company, and you don’t have a brand that automatically tells anyone walking by or seeing your logo who you are.
From the construction and transportation industries to healthcare and hospitality, more and more businesses have employees working what’s commonly defined as “shift work,” that is, work outside the hours of 7 a.m. to 6 p.m.
Your website serves as a proxy for your business, and for some people it will heavily influence whether they patronize your company. Building a small-business website therefore offers major opportunities to grow your customer base or scare people away.
Small businesses are leaving themselves exposed to significant financial risk from cybercrime by not having adequate measures in place to recover in the event of a cyber-attack.
So what will happen if you die without leaving a will? Probably the last thing you want: Instead of you deciding who gets your small business, the government decides.
In case you weren’t aware, Amazon has put a ton of pressure on brick-and-mortar businesses by undercutting them on price, sometimes with its own Amazon-branded products.
“There’s no such thing as bad publicity.” That quote is often attributed to Phineas T. Branum, the circus owner and general showman. He was among the first to truly understand the media cycle and how to manipulate it. But, while good press can be very helpful for boosting your business’s profile, bad press can turn on you.
One way small business owners can set themselves up for success is by adopting smart tools and technologies, like cloud printing, which increases flexibility, efficiency, mobility, and security in the workplace.
Small businesses are the targets of hackers in more than 42 percent of the cyber attacks.
More scammers and hackers working the Internet are targeting your small business with phishing attacks. According to Symantec’s Internet Security Threat Report 2018, there was a 92% increase in the number of blocked phishing attacks reported.