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Funding Designed For Your Startup Company

As an entrepreneur launching your startup, your business needs are unique and change as your business evolves. Startup Funding is one way young businesses can access capital in the early stages of establishing their startup. Although we do not offer startup funding to brand new businesses, we do help businesses that have been active for at least 6 months. 

If your startup is expanding fast, you might find yourself having to bear high startup costs that are holding you back, including equipment, inventory, staff, and legal fees. At Reliant, we are committed to helping every small business reach its full potential. Our accessible and flexible business funding line is an effective funding solution that helps cover all costs and enable your business to move forward.


Simplified Application Process

Our process is quick and easy. From the beginning of your application, you will meet your dedicated Account Manager who will discuss your funding options and help you through the entire application process. We strive to get you access to funding as soon as the very same day.


Scale Up Your Startup

With Startup Funding, you can accelerate your growth and check off that to-do list in a short amount of time. Use your funds to invest in a solid, impactful marketing strategy, hire talented staff, and invest in the best technologies for your business success.


Personalized Approvals

As a startup, you won’t have the past records that traditional banks require to receive a loan. Our expert team goes beyond that and takes a more practical, holistic approach. Our goal is to get your application approved so that you can focus on what matters most – creating the best services and products for your customers.

Looking for Startup Funding For Your Small Business?

If you have a new business that has been active for at least 6 months, Reliant is dedicated to helping you continue to grow. Once approved, your business will get instant access to up to $400,000. We keep things simple and stress-free with an application process that focuses on the information provided in your simple application and your recent bank history. Here’s how we do it:


Meet your Account Manager

Our dedicated team gets in touch to work with you on your personalized funding request.


Complete your online application

Get personalized options for your business. Approval within hours.


Funding released in as little as 24 hours

We send your funds straight to your account. Congratulations!


Trusted By Thousands Of

Small Businesses Like Yours


Trusted By Thousands Of

Small Businesses Like Yours

FAQs about Startup Funding

Startup funding is funding for your business when it is still in the early stages of establishment. Many startups fail within the first year due to a lack of cash flow to cover initial costs. Additionally, many new business owners find it very hard to get funding from traditional banks and loan services as they do have enough financial history to support their application. At Reliant, we take a holistic approach when funding small businesses and will fund startups based on their business performance.

We do not offer startup funding to newly-established businesses, at this stage. However, if you have been in business for at least 6 months, our business funding can help you scale up and expand your operations. Learn more about what we offer here.

There is no limit to how you can use your startup funding. Some ways startups typically use their funding include:

  • Marketing: Invest in content marketing on your website or planning a well-thought-out social media marketing strategy.
  • Innovation: Embrace advanced technology trends that can dramatically improve your products and services.
  • Growth: Meet increasing demand and interest by scaling up fast.
  • Business Services: Gain important insights from and develop strategies with business consultants to improve your marketing, sales, and overall customer experience.

We do look at credit history when reviewing your application. However, in addition to looking at credit histories, our team takes a holistic approach and looks at your overall business performance before a final decision is made. Read more about our application process here.

Turning Business Ideas Into Reality

Over 15 years as a cash advancement company, we have serviced over 10,000 small businesses across the United States and have funded almost two billion dollars. We recognize that your business needs are unique to your personal circumstances. That’s why all our financing options are flexible and customized, helping you start, maintain, and grow your business with ease.


It’s not just about funding. As a startup, there are hundreds of things to do and think about. Our dedicated team is always ready to listen to you carefully and help you in as many ways as possible. We enjoy offering you a fresh perspective that can help you make better long-term decisions for your new business. We are always excited to play a role in your future success, through our funding services, knowledge, and insights we’ve picked up over the years.


$3,098,641,569 dollars funded