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Strategic Advertising Company Leverages Short-Term Funding to Address Receivables Gap

Nov 28, 2018

For more than 30 years, Good Advertising has worked with clients of all sizes in Memphis and around the world. Owner Ellen Isaacman and her team take pride in creating innovative designs and insightful marketing strategies.  Like many small businesses which depend on accounts receivables, they found themselves faced with navigating uneven cash flow despite strong sales.

Whether they were dealing with the loss of a big client or overcoming the challenges of invoicing and collections with international clients their operations team was caught having to scramble. This scrambling had the compounding effect of diverting resources away from money making activity and towards trying to keep events from spiraling. They needed help while business leveled out which is what drove the team to search for a solution such as Reliant Funding to bridge the gap and add some stability to their systems.

The funding gave us some breathing room to catch those things up until the receivables got in.

Challenges When Dealing with Gaps in Receivables

Covering the Gap: When client load shifts the business needs to keep moving. Extra cash can keep you afloat.

Delay in Receivables: You know the money is coming, but you need it now. Cover it with our funding.

Dealing with Unexpected: Fast access to cash gives you the power to deal with whatever comes your way.

Reliant was wonderful; they went above and beyond to make sure the funding wouldn’t put us in a bigger bind. They evaluated everything closely. Most companies don’t care how giving you money might affect your payback.

Why Reliant Funding

Delays are tough on small businesses. After receiving our funding, Good Advertising was empowered to conduct business as usual while waiting for the expected payment. The funding gave them the breathing room to catch up until the receivables arrived.  Most importantly, they have Reliant as a partner in the future should the situation arise again.

You could just tell they were very transparent. We established a good long-term partnership.

Before deciding to go with Reliant, they reached out many other companies but got the feeling those companies would have hurt them more than they would have helped. When you work with Reliant Funding, it’s more than just a transaction; it’s the building of a business relationship with transparency at the core. Reliant looks at all financial aspects and health of the business before offering services. This way they can ensure the funding will ultimately help and not hurt the company.

The best interests and future success of the businesses we work with are always top of mind.

Every business is unique, which is why we’ve developed the fastest, simplest and most flexible business funding solution available in the market today. If you recognize an exciting opportunity for your existing small business but lack the capital you need to execute on it, we have dedicated account representatives waiting to assist. Learn more about how we can help your business by connecting with us today.

Are you ready for Reliant Funding to make an impact on your business? Tell us about your business.


$3,098,641,569 dollars funded