Blogging is one of the most common marketing strategies used today. As a busy business owner, you have a ton on your plate and may wonder if starting and maintaining one is worth the time and effort. Without diving deeply into exactly how to start one, here are some basic reasons why it may be beneficial on why you should:
It Develops Relationships with Potential and Existing Customers, Builds Trust and Collects Valuable Insight
When you blog, it’s an opportunity to connect in an interactive way with customers both current and potential. One tactic is to encourage a two-way conversation by asking readers provoking questions at the end of your blog posts. Try to illicit responses by asking a question about a need or potential concern for your customers.
This kind of feedback is invaluable because it’s an opportunity to forge a relationship with your audience and also get insight into what potential and current customers are looking for. Create that discussion.
It Creates Opportunities for Social Sharing
Every time you share your blog, you create an opportunity for others to share it with their audience as well and it can snowball from there – if it’s a quality piece. Social sharing on Facebook, Twitter, and LinkedIn are just a few examples of prime online marketing real estate, because it’s free. If you aren’t already, get familiar with groups that may relate to your chosen topics on these sites. Each time someone shares your post, it gains visibility and further validates you as a credible business and thought leader.
Establishes Your Business as an Industry Leader
Your business may be small but you can establish yourself by addressing important questions and concerns in your industry through posts. Try to find a question or concern that hasn’t been discussed. A good source for this is a forum called Quora. It’s a forum where users go to ask all kinds of questions, and the community collectively answers them for different categories. It’s a great resource if you are stumped about what topics to cover.
As time goes on, you can establish yourself as a resource with quality content that people can use, which can ultimately lead to higher customer conversion rates.
You Can Build Your Brand Personality
You can truly carve out a special identity online in this space. You blog is a reflection of the more human and personal side of your business. This inside look gives others a sense of the corporate standards, vision and creative personality of your company. Here are some of our favorites.
You Can Build SEO Value Which Equals a Higher Page Rank
If you are consistently refreshing your blog post with new content, search engines like Google will see that your site is active, which gives more creditability to your site within those search engines. The benefit is that will recognize your site is actively growing while also containing current information. This means you can increase your page ranking, which will allow your site to be found easier in a keyword search. However, don’t expect your blog to explode with popularity, SEO takes time. But if you are able to create the right kind of content, you are already on the right track.