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Our Company

Get to know us.

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How Reliant Funding Began

We get asked what we do. But it’s not about us…it’s about you:

If you own an established business, there will be times (yes, more than one) where you could use extra working capital. Perhaps $15,000, $45,000, $125,000 or more on a short-term basis. You want the paperwork to be simple, approval likely and the funds deposited into your business account quickly. (We’re talking hours or days, not weeks or months.)

Delivering the funds you need and the service you deserve - that’s what we do.

Our 3 Main Principles

An uncompromising commitment to customer service has fueled Reliant Funding since it began providing short-term financing to small businesses. Our nationally-recognized achievements are the result of three main principles:

1
Company leadership from the financial industry and other successful organizations across the United States.
2
An intentional strategy of offering many options to our customers. The goal is always to ensure that each funding solution is customized to meet each of our client's needs.
3
A purposeful culture of customer service, supporting our core principles in every department and at every level of our company.

Leadership

Adam Stettner - Founder, Chief Exeuctive Officer

Adam Stettner

Founder,
Chief Executive Officer

Adam Stettner - Founder, Chief Exeuctive Officer

Adam Stettner

Founder,
Chief Executive Officer

Adam has over 20 years of leadership, management, sales, business development and operations experience. He founded the company that became Reliant Funding in late 2008. Just prior to that, he served as a founder and President of National Lending Associates, Inc., serving the financing needs of students and universities via loan and payment plan program administration.

Adam has been involved in businesses of all sizes. One thing they all required, aside from hard work and great people, is money. After producing billions in assets for banks, and dealing with the frustrations of jumping through hoops to get money from them, he decided to build a national business (Reliant) that provides easy access to funds – built around the client’s story, not a bank’s requirements. He leads with a passion for making cash accessible without the stress and hassle that is common elsewhere. Adam takes great pride in building a team of people that are empowered, educated and love what they do.

Adam sits on the Board of Directors for National Lending Associates, Inc., High Desert Medical College and is the trustee for charitable organization The deRose Family Trust.

Higher education: University of Maryland, Columbia Business School Executive Education

Off-hours: His kids, the beach, the gym and auto racing (he loves the focus it requires)

Favorite local small businesses: Dolce Pan e Vino (local restaurant that is warm & friendly with amazing food and a success story) and Gepettos (toy store that sells family and learning oriented games)

Music preferences: Dave Matthews Band

Paul Norman - Chief Financial Officer

Paul Norman

Chief Financial Officer

Paul Norman - Chief Financial Officer

Paul Norman

Chief Financial Officer

Paul oversees Reliant’s Finance, Accounting and Customer Service departments. He is also responsible for maintaining and fostering banking relationships, assuring ample liquidity for the organization.

Higher education: Pace University

Off-hours: Fishing, cooking, hiking, woodworking and hunting

Favorite local small businesses: "The Tool Nut" in Jefferson Valley

Music preferences: Rolling Stones and Allman Brothers

Steven Kietz - Chief Marketing Officer

Steven Kietz

Chief Marketing Officer

Steven Kietz - Chief Marketing Officer

Steven Kietz

Chief Marketing Officer

Steve leads our efforts to get and keep customers for Reliant Funding. Steve and his team assure we are world class in direct mail, digital marketing and social media.

Higher education: BA State University of New York at Binghamton, MBA Baruch College

Off-hours: Family, the Mets, Rock and Roll

Favorite local small businesses: Coach Grill, Oyster Bay

Music preferences: Grateful Dead

Matt Price - Chief Sales Officer

Matt Price

Chief Sales Officer

Matt Price - Chief Sales Officer

Matt Price

Chief Sales Officer

Matt is responsible for making sure our sales staff is knowledgeable, listens intently and delivers to the need of our clients. Previously, he served as Vice President for a privately held real estate development company.

Higher education: Attended the University of Arizona

Off-hours: Surfing, travel to tropical destinations, golf

Favorite local small businesses: Sake House Restaurant

Music preferences: Reggae

Lindsay Patten - Vice President of Human Resources

Lindsay Patten

Vice President of Human Resources

Lindsay Patten - Vice President of Human Resources

Lindsay Patten

Vice President of Human Resources

Lindsay is responsible for supporting Reliant’s objectives through strategic management of our people and our culture by defining and implementing performance management, professional development, employee engagement, compliance, benefits and more.

Higher education: BA Human Development, Minor in English

Off-hours: Her daughter, family, cooking, traveling, sports events and concerts

Favorite local small businesses: En Fuego Cantina

Music preferences: All things 90’s (from alternative rock to hip hop)

Erica Howell - Vice President of Underwriting

Erica Howell

Vice President
of Underwriting

Erica Howell - Vice President of Underwriting

Erica Howell

Vice President
of Underwriting

With over 15 years experience in the alternative lending industry, Erica oversees all aspects of Reliant’s underwriting function. She is responsible for increasing business performance and quality by leading and developing talent and driving effective processes in credit decisioning.

Higher education: BS University of Georgia

Off-hours: Spending time with her son, watching Georgia football, volunteering as an Ambassador for St. Jude Children’s Hospital, and being involved in the fitness community.

Favorite local small businesses: Copper Coin Coffee and Salt Factory

Music preferences: Dave Matthews Band and 90s Hip Hop

Gianna Ravenscroft - General Counsel

Gianna Ravenscroft

General Counsel

Gianna Ravenscroft - General Counsel

Gianna Ravenscroft

General Counsel

As General Counsel, Gianna serves as a strategic partner to Reliant Funding’s executive team and is responsible for providing effective advice on company strategies and their implementation, managing the legal and compliance functions, and overseeing relationships with outside counsel. Gianna comes to Reliant with more than 15 years’ experience practicing law, including tenures at a federal banking regulator, a preeminent international law firm in Washington, DC, and in-house at large financial services companies.

Higher education: Bachelors’ Degree, Economics from University of San Diego; Juris Doctorate from Southern Methodist University Dedman School of Law, Dallas, TX

Off-hours: Spending time with my son and daughter; healthy cooking; hiking; snow skiing; travel; concerts.

Favorite local small businesses: Cravory Cookies; Bubba’s Barber Shop

Music preferences: Interpol, Nine Inch Nails, alternative. Music that pushes boundaries.

Ryan Goodman - Senior Director of Analytics and Reporting

Ryan Goodman

Senior Director of Analytics and Reporting

Ryan Goodman - Senior Director of Analytics and Reporting

Ryan Goodman

Senior Director of Analytics and Reporting

With 15 years in Business Intelligence and analytics, Ryan plays a vital role to ensure Reliant Funding is transforming data into actionable insights.

Higher education: Arizona State University

Off-hours: Running, Golfing, and all things Duke basketball

Favorite local small businesses: Lou and Mickey's

Music preferences: Bob Marley

Dan Redivino - Senior Director of Collections/Servicing

Dan Redivo

Senior Director of Collections/Servicing

Dan Redivino - Senior Director of Collections/Servicing

Dan Redivo

Senior Director of Collections/Servicing

With nearly 30 years of experience in collections, recovery and vendor management in the financial services and fintech space, Dan will be responsible for the company’s Client Service function which includes Customer Service and Collections. The focus will be on providing timely service for both internal and external customers, reducing losses from write offs and finding efficiencies and improving effectiveness through process enhancement.

Higher education: Bachelors' Degree, Political Science from Arizona State University with a Minor in Spanish and a Certificate in Latin American Studies

Off-hours: Enjoy spending time with my wife and children, riding my bike, great Italian and Mexican food and hiking.

Favorite local small businesses: Donut Bar, University Cyclery

Music preferences: Ella Mai, Erykah Badu, MJB, Alicia Keys, Soundgarden, Van Halen, AC/DC, Stevie Wonder, Stevie Ray Vaughn, Mozart, Bob Marley……… Pretty much whatever the mood is like but do not like country western music.

Joel Rose - Director of Credit Policy

Joel Rose

Director of Credit Policy

Joel Rose - Director of Credit Policy

Joel Rose

Director of Credit Policy

Joel Rose is a Lending Risk Management veteran. Joel applies his knowledge of Credit Risk acquired through 19 years of lending industry experience in order to apply scoring and rules to return quick decisions to Reliant Funding clients.

Higher education: BA Rutgers University Masters NC State University

Off-hours: Snowboarding, Beach, and Travel

Favorite local small businesses: Cohn Restaurant Group in San Diego.

Music preferences: Alternative including Linkin Park and Nirvana

Gerald Ellison - Director of Technology

Gerald Ellison

Director of Technology

Gerald Ellison - Director of Technology

Gerald Ellison

Director of Technology

As Director of Technology, Gerald serves as a technology partner to Reliant Funding’s leadership team and is responsible for executing Reliant’s technical strategic vision and digital transformation. Gerald comes to Reliant with over 20 years in technology, cyber security, and project management.

Higher education: University of Maryland College Park

Off-hours: Spending time with my wife and daughters, Volleyball, Softball, and Koi ponds

Favorite local small businesses: Dumpling Inn and Tea N More

Music preferences: Techno (Deadmau5, Tiësto, Armin van Burren, Avicii)

In The Community

We are proud to support the following organizations through volunteer labor and donations.

Toys for Tots

Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 and is a sign of hope for disadvantaged children across the U.S.

ALS Association

The ALS Association is the only national non-profit organization fighting Lou Gehrig’s Disease on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.

American Cancer Society

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.For over 100 years, ACS has worked to save lives and create a world with less cancer.

Father Joe’s Villages

Father Joe’s Villages works on behalf of the homeless and poor of San Diego. Father Joe’s is a symbol of hope, of second chances–making a difference in our communities with the vision that everyone is able to obtain food, housing, health care and education in order to achieve his or her full potential.

Michael J. Fox Foundation

The Michael J. Fox Foundation for Parkinson’s Research is dedicated to finding a cure for Parkinson’s disease through an aggressively funded research agenda and to ensure the development of improved therapies for those living with Parkinson’s today.

San Diego Blood Bank

The San Diego Blood Bank is the primary blood provider to the majority of hospitals in San Diego County. It has also launched a Cell Therapy Center & collects cord blood units at Scripps Mercy Hospital. It operates 24-hours-a-day, seven-days-a-week, 365 days a year.

San Diego Center for Children

San Diego Center for Children provides counseling, mental health, specialty schooling, and health-related services to children and teenagers in San Diego as well as the greater California area and neighboring states. The San Diego Center for Children is committed to a continuum of behavioral health care for children and families to access better health, improved relationships and greater quality of life.

San Diego Food Bank

San Diego Food Bank is the largest hunger-relief organization in San Diego County. Last year, the Food Bank distributed 22.3 million pounds of food, and the Food Bank served, on average, 370,000 people per month in San Diego County.

San Diego Rescue Mission

San Diego Rescue Mission is a non-profit homeless shelter and recovery center serving thousands of homeless, hungry, and poor men, women, and children.

Sharp

Providing scholarships to survivors of traumatic brain injury, primarily in San Diego. These scholarships enable individuals to continue with rehab necessary for them to reach their fullest potential at home, in the community and in the workplace.

No cost to apply. No obligation to accept.
APPLY NOW

Quickly learn your
funding options.

No cost to apply. No obligation to accept.

Click to See Guidelines

Must have:

  • $100,000 in annual revenue
  • Been in business 6 months
  • No open bankruptcies

Congratulations!

Your Reliant Funding application has been received.

You will be receiving a call shortly and we look forward to learning more about your business and funding needs.

How long have you been in business?

By clicking "Submit", you (1) consent to receiving calls and messages, including autodialed or pre-recorded calls, from Reliant Funding using the information you provided above, including via wireless telephone numbers that could result in charges to you, (2) acknowledge that no purchase of goods or services is contingent upon such consent, (3) acknowledge that telephone calls to and from Reliant Funding may be recorded, (4) consent to receive email correspondence including advertisements for business funding and other products or services, and (5) acknowledge that you have read Reliant Funding’s Privacy Policy and understand that you may opt-out of receiving communications of your choice from Reliant Funding as provided in the Privacy Policy.
We respect your privacy and will never sell or share your personal information.
Trustpilot
We respect your privacy and will never sell or share your personal information.

Before you leave...

Please tell us about yourself.

Congratulations!

Your Reliant Funding application has been received.

You will be receiving a call shortly and we look forward to learning more about your business and funding needs.

How long have you been in business?

By clicking "Submit", you (1) consent to receiving calls and messages, including autodialed or pre-recorded calls, from Reliant Funding using the information you provided above, including via wireless telephone numbers that could result in charges to you, (2) acknowledge that no purchase of goods or services is contingent upon such consent, (3) acknowledge that telephone calls to and from Reliant Funding may be recorded, (4) consent to receive email correspondence including advertisements for business funding and other products or services, and (5) acknowledge that you have read Reliant Funding’s Privacy Policy and understand that you may opt-out of receiving communications of your choice from Reliant Funding as provided in the Privacy Policy.
We respect your privacy and will never sell or share your personal information.
Trustpilot
We respect your privacy and will never sell or share your personal information.
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