Our founder & CEO, Adam Stettner, understands that every business needs money to run. It was at the start of the recession, when he witnessed companies' desperate lack of funding, that he realized America's small and mid-sized businesses had no easy access to fast capital. Adam's approach is business financing that's fast, requires little paperwork and caters to the business owner, not the financial institution.
This has been the foundation to Reliant Funding's award-winning growth since 2008. There's a human story behind each business. It's why we are here, 12 hours a day, ready to listen and serve, excited to be a part of your business journey. After all, there's nothing we love more than a success story.
An uncompromising commitment to customer service has fueled Reliant Funding since it began providing short-term financing to small businesses. Our nationally-recognized achievements are the result of three main principles:
Reliant Funding has delivered on its promises, benefiting our customers to the point of capturing the attention of local and national media. For multiple years in a row, we are grateful to have been honored on:
Reliant Makes Inc.'s Top 10 Fastest-Growing Companies in San Diego Listread full article
Reliant Funding on Inc. Magazine’s Fastest-Growing Private Companies List for 4th Consecutive Yearread full article
2016 Best Places To Work Winnerread full article
San Diego Business Journal's Fastest 150read full article
San Diego Business Journal's 2016 Healthiest Companies Award!read full article
Reliant employees win the San Diego Fit Company Challenge 2016read full article
Adam Stettner named a finalist in San Diego Business Journal's Most Admired CEO listread full article
SDBJ recognizes Reliant Funding on elite list of fast growing companiesread full article
Reliant's hiring reflects CEO's view on nationwide small business growthread full article
Reliant Funding recognized for second time on Inc. 500|5000 Listread full article
Chief Exective Officer
Chief Exective Officer
Adam has over 20 years of leadership, management, sales, business development and operations experience. He founded the company that became Reliant Funding in late 2008. Just prior to that, he served as a founder and President of National Lending Associates, Inc., serving the financing needs of students and universities via loan and payment plan program administration.
Adam has been involved in businesses of all sizes. One thing they all required, aside from hard work and great people, is money. After producing billions in assets for banks, and dealing with the frustrations of jumping through hoops to get money from them, he decided to build a national business (Reliant) that provides easy access to funds – built around the client’s story, not a bank’s requirements. He leads with a passion for making cash accessible without the stress and hassle that is common elsewhere. Adam takes great pride in building a team of people that are empowered, educated and love what they do.
Adam sits on the Board of Directors for National Lending Associates, Inc., High Desert Medical College and is the trustee for charitable organization The deRose Family Trust.
Higher education: University of Maryland, Columbia Business School Executive Education
Off-hours: His kids, the beach, the gym and auto racing (he loves the focus it requires)
Favorite local small businesses: Dolce Pan e Vino (local restaurant that is warm & friendly with amazing food and a success story) and Gepettos (toy store that sells family and learning oriented games)
Music preferences: Dave Matthews Band
Matt is responsible for making sure our sales staff is knowledgeable, listens intently and delivers to the need of our clients. Previously, he served as Vice President for a privately held real estate development company.
Higher education: Attended the University of Arizona
Off-hours: Surfing, travel to tropical destinations, golf
Favorite local small businesses: Sake House Restaurant
Music preferences: Reggae
Vice President of
Vice President of
Travis is responsible for making sure everything works at Reliant – from our systems to our data. Travis has experience in operations, analytics, finance and IT and uses that knowledge to manage a team that makes everything tick. As prior executive for several large companies and as an entrepreneur, he understands what it takes to make businesses grow.
Higher education: University of San Diego (BBA and MBA)
Off-hours: Triathlons in the summer, snow skiing in the winter, and half-marathons in-between
Favorite local small businesses: The Regal Beagle and Ballast Point
Music preferences: Rush, Pink Floyd, Led Zeppelin
Craig makes sure that Reliant remains at the forefront of reaching companies that can benefit from stress-free and hassle-free access to money (all small and mid-sized businesses). Craig oversees Reliant’s efforts in direct mail, online platforms and branding.
Higher education: University of Pittsburgh, Lafayette College
Off-hours: Manages a website introducing ideas for improving popular team sports and authored ebooks for people wanting to become knowledgeable spectators in baseball & tennis
Favorite local small businesses: True coffee shops that aren’t in a mall
Music preferences: Journey, Boston, Motown
Cherylynn came to Reliant Funding with significant experience helping companies transition from start-up mode to becoming competitive, mid-size businesses by developing a positive, efficient and constructive work environment. She has experienced the growing pains of small business and knows the people on a team determine that team’s success. Cherylynn plays a key role in the continued positive growth of our company, bringing us the right people for the right job while maintaining our culture and core principles
Higher education: CSU Long Beach, UC Santa Barbara
Off-hours: Reading, camping, travel. Gained expert status as a chop stick user while participating in a tri-country track meet with Korea, Taiwan and the USA in Taiwan
Favorite local small businesses: Ace Hardware
Music preferences: Classical vocal, country and classic rock
We are proud to support the following organizations through volunteer labor and donations.
Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 and is a sign of hope for disadvantaged children across the U.S.
The ALS Association is the only national non-profit organization fighting Lou Gehrig’s Disease on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure.
The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem.For over 100 years, ACS has worked to save lives and create a world with less cancer.
Father Joe’s Villages works on behalf of the homeless and poor of San Diego. Father Joe’s is a symbol of hope, of second chances–making a difference in our communities with the vision that everyone is able to obtain food, housing, health care and education in order to achieve his or her full potential.
The Michael J. Fox Foundation for Parkinson’s Research is dedicated to finding a cure for Parkinson’s disease through an aggressively funded research agenda and to ensure the development of improved therapies for those living with Parkinson’s today.
The San Diego Blood Bank is the primary blood provider to the majority of hospitals in San Diego County. It has also launched a Cell Therapy Center & collects cord blood units at Scripps Mercy Hospital. It operates 24-hours-a-day, seven-days-a-week, 365 days a year.
San Diego Center for Children provides counseling, mental health, specialty schooling, and health-related services to children and teenagers in San Diego as well as the greater California area and neighboring states. The San Diego Center for Children is committed to a continuum of behavioral health care for children and families to access better health, improved relationships and greater quality of life.
San Diego Food Bank is the largest hunger-relief organization in San Diego County. Last year, the Food Bank distributed 22.3 million pounds of food, and the Food Bank served, on average, 370,000 people per month in San Diego County.
San Diego Rescue Mission is a non-profit homeless shelter and recovery center serving thousands of homeless, hungry, and poor men, women, and children.
No cost to apply. No obligation to accept.