Customers don’t have to have an immediate need in order to hear from you. Educate your customers and establish a consistent communication pattern.
There is value in focusing efforts to maintain and update your website. The Internet is a source that can be used to inform the public of tips, facts, auto related news and even discounts. Establish yourself as an automotive leader and information resource.
Other ways you can expand your communication is by taking advantage of email newsletters, traditional advertisements, direct mail, and social media or even create a blog.
Below are some helpful hints that may help you drive more customers to your business.
- Creative Deals
Everyone loves a great deal. Consider creative packaging of your services. Some can be tailored to an audience that you feel your business may be lacking. For example, have you considered a service or maintenance bundle for vehicles over 10 years old? This could be anything from more frequent checkups if purchasing a pre-paid package, or even cosmetic upgrades like new paint or head light cover cleaning.
- Research and discover
Take some time to discover your geographic area. Is there an audience you are missing? Maybe there is a large population of “twenty somethings” that love the latest car accessory? Take advantage of the new car or first time car owner excitement.
- Create an alliance
Is there something you do not specialize in that another shop does? Creating a partnership with a non-competitor may increase your audience and sales. Do you only do oil changes and tune ups? Advertise or create co-branded deals with other businesses that could enhance the customer’s experience.
One of the most important things you can do is network. Stop by car dealerships, attend a local conference or tradeshow, and always have plenty of business cards with you. Technology and the Internet is a powerful resource, but let’s be sure not to forget the power of word of mouth, referrals and a solid reputation.