According to a recent report from the National Retail Federation, retail sales are expected to increase 4.1% to $616.9 billion. This is the biggest increase in three years.
You may be thinking that is great for the “big guys” but it is not for your neighborhood or small online store. If you are thinking that, you should be happy to know that you are wrong. This can be a very profitable time of year for all types of retail businesses if you can keep up.
A recent article in USA Today summed up the need to be extend offers that will make customers say “I need to get that right now.” Deals have been, and will continue to be the main motivation for holiday shoppers. It should be no surprise that sales and discounts are the most influential factor when a shopper is making a decision on where to shop.
Marketing your business as well as your products in a unique way is very important during the holiday season. People are attracted to not only outrageous deals, but places that make it look and feel like the holidays. That means music and decorations, candy canes on the counter, as well as fun displays.
As for online businesses, this means you, too. Online retail businesses can entice visitors to their website by increasing the number of ads, updating your website to reflect the holiday season, as well as sending emails or flyers bringing attention to your amazing deals and specials.
With the right marketing, Black Friday, Small Business Saturday and Cyber Monday could be just the boost your business needs. This is one of the best times of year to create awareness for your business.
Don’t forget that holidays can also be one of the easiest times to build new connections. Take a bit of time to welcome your customers and get to know them. A personal touch can build rapport and result in repeat business after the holidays.
Another way your store can stay on top this holiday season is to advertise in your local or regional newspapers and magazines. Be creative and offer specials for repeat customers. There are many things you can do to set yourself apart that don’t require a lot of money. Hopefully, you’ve already budgeted for increased inventory needs and marketing efforts during this holiday season.
Remember these simple tips to help you prepare your store for this holiday season.
Prepare for the rush
- Make sure you’ve gone through your inventory and stocked up on popular items, as well as ordered any seasonal items.
- Schedule and train your staff to ensure plenty of coverage and top notch customer service.
Offer deals and specials
- Everyone loves a good deal. This is the most competitive time of the year so make your deals count.
Promote Holiday Happiness
- Add seasonal decorations not only to your physical store, but to your online store/website as well. Try adding a bowl of red and green candy, handing out a candy cane or even have your employees wear Santa hats.
Update your marketing
- Flyers, local newspapers, coupons are effective and affordable marketing tools. Try promoting shopping topics and themes such as “5 unique gift ideas for Moms”.
Here’s wishing you the most successful holiday season your company has ever had.