In 2010, American Express founded Small Business Saturday to help businesses address their most pressing need – gaining more customers. This day is meant to encourage customers to stop in their local small businesses to support them.
Each year, this day gets acknowledged by more and more people across the country. It’s becoming part of America’s holiday shopping tradition.
Small Business Saturday has been officially recognized by the U.S. Senate and has received White House support along with mayors’ offices across the country. This year, the big Saturday is November 29th.
Promote your business
American Express is encouraging all owners of small businesses to take charge on this day. Use it to promote your business across the web as well as placing personalized ads in the storefront windows to attract the community. Using social media to reach out to the public about how important this day is to them will help benefit the flow of customers.
An estimated $5.5 Billion dollars is spent at independent small businesses on this day, making this a great time to get out and attract all customers possible. Businesses can ramp up their website to engage with their customers by telling them they are participating and are excited to be a part of this day.
Rally your neighborhood
Last year, there was 1,450+ neighborhoods that signed up to rally their communities and this year Reliant would like to see that grow bigger. Word of mouth from customers is the most common way to get a small business off the ground and growing.
The Shop Small movement will make an impact on neighborhoods across the country as customers engage and spread the word.
Customers can get on any social media site available and share with friends and families in their community to show where they will shop and that they support their neighborhood. Remember when you shop small at independent, locally-owned businesses, 52% of that money stays in your community.
Get involved anyway you can. Together, we can grow small businesses and support local communities. When you shop small, it can lead to big things.