Adam has over 20 years of leadership, management, sales, business development and operations experience. He founded the company that became Reliant Funding in late 2008. Just prior to that, he served as a founder and President of National Lending Associates, Inc., serving the financing needs of students and universities via loan and payment plan program administration.
Adam has been involved in businesses of all sizes. One thing they all required, aside from hard work and great people, is money. After producing billions in assets for banks, and dealing with the frustrations of jumping through hoops to get money from them, he decided to build a national business (Reliant) that provides easy access to funds – built around the client’s story, not a bank’s requirements. He leads with a passion for making cash accessible without the stress and hassle that is common elsewhere. Adam takes great pride in building a team of people that are empowered, educated and love what they do.
Adam sits on the Board of Directors for National Lending Associates, Inc., High Desert Medical College and is the trustee for charitable organization The deRose Family Trust.
Higher education: University of Maryland, Columbia Business School Executive Education
Off-hours: His kids, the beach, the gym and auto racing (he loves the focus it requires)
Favorite local small businesses: Dolce Pan e Vino (local restaurant that is warm & friendly with amazing food and a success story) and Gepettos (toy store that sells family and learning oriented games)
Music preferences: Dave Matthews Band
Vice President of Sales
Matt is responsible for making sure our sales staff is knowledgeable, listens intently and delivers to the need of our clients. Previously, he served as Vice President for a privately held real estate development company.
Higher education: Attended the University of Arizona
Off-hours: Surfing, travel to tropical destinations, golf
Favorite local small businesses: Sake House Restaurant
Music preferences: Reggae
Vice President of Strategic Planning
Travis is responsible for making sure everything works at Reliant – from our systems to our data. Travis has experience in operations, analytics, finance and IT and uses that knowledge to manage a team that makes everything tick. As prior executive for several large companies and as an entrepreneur, he understands what it takes to make businesses grow.
Higher education: University of San Diego (BBA and MBA)
Off-hours: Triathlons in the summer, snow skiing in the winter, and half-marathons in-between
Favorite local small businesses: The Regal Beagle and Ballast Point
Music preferences: Rush, Pink Floyd, Led Zeppelin
Vice President of Marketing
Craig makes sure that Reliant remains at the forefront of reaching companies that can benefit from stress-free and hassle-free access to money (all small and mid-sized businesses). Craig oversees Reliant’s efforts in direct mail, online platforms and branding.
Higher education: University of Pittsburgh, Lafayette College
Off-hours: Manages a website introducing ideas for improving popular team sports and authored ebooks for people wanting to become knowledgeable spectators in baseball & tennis
Favorite local small businesses: True coffee shops that aren’t in a mall
Music preferences: Journey, Boston, Motown
Director of Human Resources
Cherylynn came to Reliant Funding with significant experience helping companies transition from start-up mode to becoming competitive, mid-size businesses by developing a positive, efficient and constructive work environment. She has experienced the growing pains of small business and knows the people on a team determine that team’s success. Cherylynn plays a key role in the continued positive growth of our company, bringing us the right people for the right job while maintaining our culture and core principles
Higher education: CSU Long Beach, UC Santa Barbara
Off-hours: Reading, camping, travel. Gained expert status as a chop stick user while participating in a tri-country track meet with Korea, Taiwan and the USA in Taiwan
Favorite local small businesses: Ace Hardware
Music preferences: Classical vocal, country and classic rock