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Competing against large companies

Building a successful new business is a tough job, especially when a new company has to compete against large, well-established businesses. While small businesses and large businesses might operate in the same market, they have substantial differences that can have a major effect on business operations.

Small businesses owners know that all big businesses began as small companies. Here are some ways a small business can deal with their environment and successfully compete against bigger companies:

  1. Know your niche(s). Small businesses need to focus on niche markets, going deep early and fast. You can always expand later. Select one to two markets you can attack and really push at those specifically. Not “everyone” will be your target audience, so really digging into the research on how you can best serve a certain niche is a valuable way to start well.
  2. Marketing and social media needs a strong launch. Instead of trying to imitate large companies that can afford to blanket the market with their messages, make your marketing as effective as possible. Take time to plan and integrate your social media efforts. Sharpen your efforts based on who your customers are, how you will meet their needs, solve their problems, and where you can reach them.
  3. Have a strong service. Providing the best customer service and being honest with what you can and cannot do is important. Providing your customers with what they want will keep them coming back and get them talking about you with respect and satisfaction. Let your customers know how much you care and what you are worth to them. While the big brands are still holding large staff meetings to decide what to do, you can be off and running, delivering on each project.

How does a small business compete in a big business world? Know precisely what you can do best and who you do it for.